Description
In the fighting games industry, a 'promove' refers to any strategic action or campaign designed to enhance the visibility, appeal, and player engagement of a fighting game. This can include a variety of activities such as special in-game events, collaboration with popular influencers, or hosting tournaments. The goal of a promove is to attract new players, retain existing ones, and create a buzz around the game that can lead to increased sales and a stronger community. Promoves are essential for the sustained success of a game, especially in a competitive market where multiple titles vie for players' attention. By implementing effective promoves, developers and publishers can keep their games relevant and exciting.
Examples
- Street Fighter V’s collaboration with popular streamer Maximilian Dood, where exclusive content and streams were created to engage his audience, resulting in a noticeable uptick in player activity.
- Mortal Kombat 11’s special in-game event featuring guest characters like The Terminator and Spawn, which generated significant media coverage and player interest.
Additional Information
- Effective promoves often involve a mix of online and offline activities, including social media campaigns and live events.
- Timing is crucial for promoves, aligning them with game updates, holidays, or other significant dates can maximize their impact.